Art directing project

Project Overview

Designed with a minimalistic interface inspired by the Apple Store, our app makes it easy for new campers to find the gear they need. By simplifying navigation and enhancing user experience, we ensure customers can effortlessly discover and purchase their desired items.

" A modern solution for outdoor enthusiasts. "

Project type / Art Direction project

Role / Photographer + video-editor

Industry / Indoor, props

Tools /

Photoshop

Photoshop

after effects

premiere pro

premiere pro

Topics to Discuss

tOPIC / 60S-70S hONG KONG STORE

This art director project explores the vibrant culture of Hong Kong's "si do" (corner stores) during the 1960s and 1970s. Using retro color palettes like warm browns and greens, it evokes a sense of nostalgia. Grainy textures mimic old photographs, enhancing the historical feel.

Hand-drawn illustrations add warmth and intimacy, reflecting personal connections in these community hubs. Vintage typography echoes period signage, immersing viewers in the era. Neon light effects capture the bustling energy of Hong Kong streets, while collage art with old photos and advertisements provides a layered narrative.

This project celebrates the charm and significance of the "si do," offering a window into a bygone era and inviting reflection on their enduring impact.

Reference Reaserch

This art director project explores the vibrant culture of Hong Kong's "si do" (corner stores) during the 1960s and 1970s. Using retro color palettes like warm browns and greens, it evokes a sense of nostalgia. Grainy textures mimic old photographs, enhancing the historical feel.

Quick Sketch

Because our scene is set on a corner, I designed a "si do" (corner store) along with the entrance to a building leading to a brothel.

Progress

Here are the progress that how we build up the store step by step.

PHotography

I have a passion for night photography, captivated by the allure of Hong Kong's neon lights. I particularly enjoy capturing long exposure shots, as each light trail offers a unique and distinct image. I also love color grading, bringing out vibrant and special hues in my work.

" About The work "

" About The work "

Final VidEo

" A SHORT 2 MINUS VIEDO "

Thank You