Designed with a minimalistic interface inspired by the Apple Store, our app makes it easy for new campers to find the gear they need. By simplifying navigation and enhancing user experience, we ensure customers can effortlessly discover and purchase their desired items.
" A modern solution for outdoor enthusiasts. "
Project type / Camp Store App
Role / Ui Designer + UX Designer
Industry / Retail + Apps
Tools /
Photoshop
Photoshop
Figma
Figma
The Design Brief
" The Users "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" The Product "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" Business Goal "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" The Users "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" The Product "
Camp Store is an app designed to simplify the shopping experience for campers. It helps users discover and purchase essential gear through streamlined navigation and personalized recommendations.
Experts suggest that having the right equipment enhances outdoor experiences, ensuring safety and comfort during camping trips.
" Business Goal "
Our aim is to become the go-to digital platform for camping enthusiasts by providing a seamless shopping experience. With a simple and intuitive design, we strive to enhance customer satisfaction and increase sales, ensuring users can easily find and purchase the camping gear they need, thereby boosting user engagement.
Empathetic Appoarch
" Research objectives "
Camp Store is an app designed to simplify the shopping experience for campers. It helps users discover and purchase essential gear through streamlined navigation and personalized recommendations.
Experts suggest that having the right equipment enhances outdoor experiences, ensuring safety and comfort during camping trips.
" The Product "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" Research objectives "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" The Product "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" Research objectives "
Camp Store is an app designed to simplify the shopping experience for campers. It helps users discover and purchase essential gear through streamlined navigation and personalized recommendations.
Experts suggest that having the right equipment enhances outdoor experiences, ensuring safety and comfort during camping trips.
" The Product "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" Research objectives "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
" The Product "
Our primary users are outdoor enthusiasts who want a seamless and efficient way to find camping gear and supplies.
Site map
Designing this site map is the visual representation of the card sorting exercise. It laid the groundwork for building the site map. Here you can see the navigation will have multiple pages within each category.
Low Fi Wireframes
Hi Fi wireframes
Enable users to create personalized gear lists based on their camping preferences and past purchases. By integrating these lists into the app, we aim to make planning and shopping for camping trips seamless and efficient, encouraging users to rely on the app as a key part of their outdoor adventures.
" The Proposed Solution "
An Unexpected Issue
" What didn’t work ? "
Users ended up browsing through categories aimlessly, which led them to unrelated products rather than their saved gear lists.
Users struggled to find where to create or access their personalized gear lists. The button labeled “Create Gear List” was not intuitive for users.
" What did work ? "
The recommendations based on previous purchases were well-received and helped users find relevant products quickly.
Once users discovered the gear list feature, they found it easy to use and appreciated the ability to save their preferences.
Users enjoyed the simplified checkout process, which made purchasing their selected items straightforward and hassle-free.
" What should I change "
Since users had no trouble creating their gear lists, I focused on making the feature easier to find.
We renamed the gear list to "Wants" and positioned it prominently after user registration to ensure immediate visibility.
Additionally, we added icons to each item for easy identification, enhancing the overall user experience.
Since users had no trouble creating their gear lists, I focused on making the feature easier to find.
We renamed the gear list to "Wants" and positioned it prominently after user registration to ensure immediate visibility.
Additionally, we added icons to each item for easy identification, enhancing the overall user experience.
Users ended up browsing through categories aimlessly, which led them to unrelated products rather than their saved gear lists.
Users struggled to find where to create or access their personalized gear lists. The button labeled “Create Gear List” was not intuitive for users.
The recommendations based on previous purchases were well-received and helped users find relevant products quickly.
Once users discovered the gear list feature, they found it easy to use and appreciated the ability to save their preferences.
Users enjoyed the simplified checkout process, which made purchasing their selected items straightforward and hassle-free.
Since users had no trouble creating their gear lists, I focused on making the feature easier to find.
We renamed the gear list to "Wants" and positioned it prominently after user registration to ensure immediate visibility.
Additionally, we added icons to each item for easy identification, enhancing the overall user experience.
What I Learned
Thank You
" Importance of User Research "
Understanding user needs and gathering feedback to ensure the design meets the target audience's expectations.
Camp Store App
" Design Thinking Process "
Employing stages like empathy, define, ideate, prototype, and test to create user-centered solutions.
" Prototyping "
Creating low-fidelity and high-fidelity prototypes to visualize concepts and gather early feedback.
" Using Design Tools "
Proficiency in design tools (such as Figma) to create and iterate on designs.
